Revenue Engine
Outcomes, attribution, and missed revenue
The full deterministic path from an inbound signal to a measured revenue outcome. Nothing is sent and no revenue is real.
Quote requested
Prospect requested an auto and home bundle quote.
Source: web form
High intent purchase follow-up
Trigger: ESTIMATE_REQUEST (intent 40, opportunity 78)
Email Opened
Email was delivered and engagement is inferred from intent.
Customer Replied
Engagement signals indicate the customer responded.
Human Task Created
A human task was created for follow-up.
A dormant opportunity was reactivated by the workflow.
Revenue influenced: $1,099
The opportunity is dormant and at risk of being lost.
Recovery: Add the customer to a reactivation sequence.