Revenue Engine
Outcomes, attribution, and missed revenue
The full deterministic path from an inbound signal to a measured revenue outcome. Nothing is sent and no revenue is real.
Estimate submitted
Homeowner requested an estimate for a central air replacement.
Source: web form
High intent purchase follow-up
Trigger: ESTIMATE_REQUEST (intent 73, opportunity 100)
Email Opened
Email was delivered and engagement is inferred from intent.
Appointment Scheduled
High intent and opportunity value lead to a scheduled appointment.
Human Task Created
A human task was created for follow-up.
The workflow scheduled an appointment that advances revenue.
Revenue influenced: $6,885
No missed opportunities estimated.